E-Bulletin March 09

With recession hitting London and Londoners hard there is concern that Green initiatives will slip to the bottom of the agenda. In reality, though, this is an opportunity as there has never been a better incentive for Londoners to start making sustainable lifestyle changes – many of which will also save a few pennies.

We want to encourage event organizers to emphasise the “Eco-Thrift” elements of their LL events. Will your event showcase money-saving lifestyle changes such as: cycle more, save energy, save water, grow your own food, enjoy your local park / nature reserve? Or, is your event a cheap / free day out in London?  We will be pushing this message through all our marketing, so why not join us and help your event reach out to even more Londoners.

Marketing

Boolket

The booklet is growing this year.  As well as a great events guide we also want it to be informative and helpful. It will include articles, tokens and tips on greening London and greening lifestyles as well as saving money and enjoying the Capital.

If you have a great idea for an article please let us know - this could get an extra plug for your organisation. Alternatively if you’re interested in producing a token to offer money off green products, reduced entry to your event, or even just to promote your cause such as “Visit your local nature reserve – FREE!” then please get in touch.

I’ve always admired the way my Granny’s “waste-not-want-not” maxim saves money and resources, so I’m putting together a couple of pages of Eco-Thrift “Tips from our Grannies”. If you’ve picked up some “Careful little ways” you’d like to include please drop them over to me by email and share Granny’s wisdom with the world!

To contribute any of the above content for the booklet please contact Catherine press@lovelondon.org.uk as soon as possible. The booklet deadline is 27^th March.

Website

The updated LL website will go live in the next few days, so please check out our new look. Users can now view festival images and the festival film without navigating away from the page. Don’t forget that you can add images to your event entry and links to video clips (subject to moderation).

Podcasting

We would like to extend the reach of the festival by making Podcasts of a selection of events. It could be a workshop, demonstration, debate or seminar. If you’d like to help your event reach more Londoners and you think the format / content would be appropriate to Podcast, please contact Catherine to discuss this further.

 

Logo
The new Love London logo will be finalised in the coming weeks.

 

Mobile Phone Recycling Scheme

We are teaming up with Regensis, a mobile phone recycling scheme. LL branded freepost envelopes will be stapled within the Love London booklet to encourage Londoners to recycle unwanted handsets. The scheme will generate money, which we will distribute amongst all community groups, events organisers charities involved in the Love London festival.  We would like to ask for your support of this scheme by encouraging event attendees to take a Love London booklet and use the inserted envelope to recycle their phone. It might help to point out that in doing so they will be generating funds to support your cause. Any events organisers who would like to become more closely involved with promoting this scheme will receive a larger percentage.

 

VIPs

Tony McNulty, Minister for London has been invited to the LLLYP launch and we have received a positive, though tentative, response.

We are also tying down final confirmation with our mystery green-minded celebrity and will reveal the identity as soon as we are able.

 

Hold an Event

We have some great events lining up for 2009. Recent additions include the West London Greenfest and Brockwell Park Summer Fun Day.

Are you holding a green / sustainable event this summer, which could benefit from being registered as part of Love London, Love Your Planet? Here’s a quick summary of the free benefits LLLYP event organizers are offered.

1.      Chance to be involved in high-profile annual event now believed to be the biggest green / sustainability festival in the world

2.      Free publicity for your event:

§         In LLLYP booklet

§         On fast-growing website (unique visitors doubled last year)

§         Help gaining media coverage

§         Potential for involvement in films / podcasts

§         Potential funding from Regensis mobile phone recycling scheme

3.      Volunteers / stewards to help at your event

4.      Potential for eco-goodies and giveaways

5.      Networking opportunities with green / sustainable / like-minded groups from across the Capital. News and contributions always welcome for the Love London website (submit online) and London 21 newsletter (please email news@london21.org )

6.      Resources and ideas: www.lovelondon.org.uk, www.londongreenmap.org, www.london21.org.

If you are interested in running an event, visit the Love London WebSite to register and log the event or call 020 7471 6795 for more information. Please register your event before 27th March 2009 if you wish it to also appear in the Love London booklet.  Events submitted after this deadline shall appear on the WebSite only.

The downloadable event organisers’ pack is currently being updated and will be available online shortly. Notification will be given in this section of the newsletter.

Pre-Launch Event

This year we are planning a networking occasion for LLLYP event organisers. Venue and date TBC.

Love London 2008

Film

In case you haven’t already seen the Love London 2008 Film, you can view it now by clicking here.  [The Video forms a fairly large file, so may take a little time to download.]

Alternatively you can view it on YouTube and give us a rating: http://www.youtube.com/watch?v=Oaw6cLeuUmE&feature=channel_page

Either way, please do let us have your reaction as we are keen to get feedback before going ahead with plans for a 2009 film.

Images

Please click here to see selected images of the successful 2008 Festival. We shall be uploading more items to the page in due course, so you are urged to return occasionally to view the latest additions.

 

 

 

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